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Lacoste Replaces Iconic Logo to Help Save 10 Most Endangered Species

Lacoste

Lacoste Replaces Iconic Logo to Help Save 10 Most Endangered Species

To support the International Union for Conservation of Nature (IUCN), alongside BETC Paris, Lacoste is temporarily replacing its iconic green grinning crocodile logo with the image of 10 different endangered animals.

“Save Our Species” kicks off a three-year partnership between Lacoste and the IUCN. The campaign spotlights 10 of the most endangered species that will appear in a series of limited-edition polo shirts. The French clothing company calibrated the number of shirts produced for each series to the population of the remaining animals in the wild. Each sale will go toward the preservation of its species.

The ten critically endangered animals featured include

  • The Sumatran tiger
  • The Kakapo parrot
  • The Vaquita dolphin
  • The Burmese roofed turtle
  • The Northern sportive lemur
  • The Cao vit gibbon
  • The California condor
  • The Saola
  • The Anegada ground iguana
  • The Javan rhinoceros